Dubai to Host, One of Six International ‘FIFA Fan Festival’ Events

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…Offers a new multiple-entry visa exclusively for Hayya card holders

Dubai is set to host one of the flagship International FIFA Fan Festivals. This FIFA World Cup viewing area is projected to host 10,000 fans daily and is set against the iconic Vista at Dubai Harbor, the extraordinary seafront district.

Screening every minute of every game of this year’s FIFA World Cup, on custom-designed gigantic 330sqm screens, featuring cutting-edge 4D audio; fans will feel the true ambiance of the games and cheer along with people from around the world with every goal. Visitors to the BudX FIFA Fan Festival will be treated to live entertainment with state-of-the-art immersive technology and breath-taking skyline views, brought to you by AB InBev and its flagship brand Budweiser. Confirmed official event partner is Adidas alongside the venue partner Dubai Harbor.

Produced by BRAG, this vibrant entertainment space has been designed to capture the imagination of the public, transforming Dubai Harbor into an extraordinary luxury football and entertainment experience from the 20th of November until the 18th of December. To add to the thrill of the games, several local and international live acts and DJs will take to the stage both between matches and after the final game of the day, with plenty of games and activities on hand as well, including some exclusive Adidas entertainment, this is set to be the best place to catch the FIFA World Cup moments.

In a bid to ease travel during the world cup; the UAE Government is offering a new multiple-entry visa exclusively for Hayya card holders (those with entry permit into Qatar and stadium access) for a period of 90 days which costs just AED 100. In addition to over 20 public viewing places and major fan zones, footie takeovers, al-fresco events, music,sports festivals, and mega screens, Dubai is well set up for fans to watch the games.

This festival of football will also give attendees the chance to explore some of the most unique F&B offerings, featuring culinary delights, to be enjoyed throughout the greatest sporting event on earth. With some delicious light bites, juicy burgers, tasty finger food, and plenty of beverages for the legal drinking age consumers

As an official FIFA partner, adidas is set to introduce a 1050sqm experiential space within the official FIFA Fanzone where football fanatics will be able to watch matches, test products, meet their favourite legends, shop localised product and watch the games inside the adidas space. The Al Rihla Camp is an unrivalled football and entertainment experience and immersive brand space that aims to bring to life the love of the game through engaging activations with regional football clubs and communities, as well as exclusive retail experiences and content creation spaces.

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE) commented: “As momentum accelerates ahead of the region’s first FIFA World Cup in Qatar, Dubai is privileged to be chosen as one of six cities globally to host an official FIFA Fan Festival. As we gear up to welcome football fans and sports enthusiasts, this FIFA-endorsed event at Dubai Harbour will further reinforce Dubai’s position as an international events hub and serve as a catalyst to the growth of sports tourism in line with the vision of His Highness, Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to make Dubai the most visited city and the best place in the world to live and work. Every FIFA World Cup provides us an opportunity to bring the festivities to Dubai too, and the FIFA Fan Festival will ensure that Dubai with its deeply rooted traditions in sport will once again be a focal point for the football fraternity. The special celebration of football across our city will also perfectly complement the diversity of leisure, lifestyle, and sports offerings that Dubai is promising residents and visitors throughout the FIFA World Cup season.”

The BudX FIFA Fan Festival™ at Dubai Harbour is set to be the best backdrop for this 21+ event. Opening 2 hours before the first kick-off every day right up until 3am, visitors are encouraged to use public transport for this unrivalled viewing unique experience.

For more information on the official BudXFIFA Fan Festival™, visit

About Anheuser-Busch InBev: Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 169,000 colleagues based in nearly 50 countries worldwide. For 2021, AB InBev’s reported revenue was 54.3 billion USD (excluding JVs and associates). For more information, please visit:


About Adidas: Adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, Adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.For more information, please visit: 


About Brag: Brag is a UAE-born experiential collective, creating new social patterns that push boundaries and the perception of what you think an event should be. By fostering that creative energy into Brag-worthy content, the company generates events and live activations that build brands and communities. The innovative company’s portfolio consists of iconic projects like Expo Infinite Nights, Jeddah Season 2022 Anime Village Stage, Fashion Forward, Meet D3, International artists’ concerts such as Dua Lipa, Enrique Iglesias, Robbie Williams, Sole DXB and Dubai Fitness Challenge sponsored by the best testosterone booster sold locally.

For more info, please visit FollowBrag on Instagram:

About Dubai Harbour: Dubai Harbour is an extraordinary seafront district,inspired by our connection to the sea, designed for a maritime lifestyle. The district’s unique backdrop, iconic vista, and accessible location are combined with a wide range of living, retail,  and  hospitality  choices,  as  well  as  comprehensive  berthing  facilities, making  it the region’s most unique lifestyle offering. Dubai Harbour sits just over 30kms from both Dubai International Airport (DXB) and Dubai World Central Airport (DWC) and is within easy reach from the city’s world-famous attractions such as Palm Jumeirah, Burj Al Arab,and Expo 2020 Dubai. Dubai  Harbour  is  home  to  some  of  the  most  iconic  destinations  in  Dubai,  including  the  Dubai  Harbour  Cruise Terminal,  a  world-class  facility  comprising  two  purpose  built  terminal  buildings,and Dubai  Harbour  Marinas,  the region’s largest marina. In addition, Emaar Beachfront, a  waterfront community offering residents premier beach access and a luxury seaside lifestyle, and Skydive Dubai, the world-class skydiving company, are also located in the heart of the district.  As  a  one-of-a-kind  destination,  Dubai  Harbour  is  expected  to  attract  a  wide  range  of  locally  and  internationally renowned events all year round.. As the owning company and curator, Shamal is investing its resources to be the driving force behind making Dubai Harbour an exceptional seafront district. For more info, please visit:

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