Despite the Coronavirus alarm and the lack of some designers and the public, the second edition of the International Fashion Expo was a success among professionals.
Held at Shopping Diva’s showroom at 21 via Monte Napoleone, the International Fashion Expo was attended by various Italian brands: the Roman designer Giordana Varon, the Apulian Emilia Lepore with her brand 8 LE, the Sicilian Maria Giovanna Costa and Marina D’Antone and the Tuscan brand Sin Envidia with streetwear.
Ample space was also given to two brands permanently present at Shopping Diva’s: Grazia Di Miceli, owner of the Grace brand, and Teorema Fine Jewellery by Gianluigi Giannini.
This second edition also saw new partnerships: In addition to the historic collaborations with WiCom – the company that organises and manages the International Fashion Expo – such as ABCDesign 99 and the Francois eventi agency, the participation of Italian Concept, which has taken care of the hair styling and make-up sector, the Montobbio wine cellar and the DSML agency of Daniele Salvadore and Marta Losapio, representatives of Major Model Management, was guaranteed by the participation of the international model Valentina Corvino, already testimonial of Roberto Cavalli and considered the youngest model in the world.
Obviously, the irreplaceable staff of the models that WiCom has always availed itself of was not lacking: Alexia Brancato, Maddalena Meda, Dafne Apollonio and Sara Kaur.
The parterre of the media partners who gave prestige to the event and the designers present, among them the international network Metro TV that broadcasts throughout the Asian continent in English and Chinese, Lombardia TV, Daily Mail, Red Silk Carpet, co-audiuvati by fashion journalist Saif Rahman Sozib, the Daily Worker, Miraflores press and many others.
As always, the International Fashion Expo aims to create an effective communication plan that allows a limited and selected number of fashion designers to make their way and capture the attention of the most important Italian and international buyers and showrooms, as well as to accompany new talents to the market with a real exhibition of their collections during Milan Fashion Week and to present them to all stakeholders: buyers, fashion bloggers, journalists, supporting and guiding fashion designers in the choice of the most suitable and effective means of communication to achieve their goals.
After the end of this fashion week in panic at Coronavirus, the organization of the third edition has begun, which will contain news of great interest to both professional and “lay” public: the appointment, then, in Milan on September 26, 2020.
